Record Number of Memphis College of Art Students Win at 2016 ADDY Awards
A record number of MCA students received gold and silver medals at the 2016 ADDY Awards presented last month at The Columns in Downtown Memphis. The event is held annually by the local chapter of the American Advertising Federation to honor companies and individual professionals in the advertising and marketing industry.
MCA dominated the student category with the largest number of students submitting works and the largest number of students winning awards. Nine MCA students brought home awards that evening in the student category for work completed as part of their academic coursework under Assistant Professor Cat Normoyle and Interim MFA Director Eszter Sziksz. Recipients of gold awards include Victoria Sisnette for her redesign of Bigelow Tea packaging, recent December graduate Annie Lynne (who won a total of 7 gold medals) for her thesis project For the Dragonfly and Zyrafa brand packaging, Sean Tong for his redesign of M&M packaging, Ashley Lulo for her branding design of Soap n’ Stuff, and Rashad Worthy for his Fight or Flight campaign. Students honored with silver awards include Ruby Zielinski for her packaging redesign for Free People, Heather Morgan for her Ghost River Brewery logo redesign, Bailey Brocato for her Marrow logo design, and Michaela Dowdy-Cannon for her Paws & Claws poster design.
A total of 119 awards were given to honor innovative work from local advertising and marketing agencies this year, as well as work from students who will soon enter the industry. “This sort of local competition gives students the chance to compete alongside creative professionals in the city,” said Normoyle. “It also gives them the confidence they may need to continue submitting work to other national design competitions.” Students who received gold awards are automatically entered into the regional AAF competition, and from there may advance to the national AAF Awards, the most prestigious of the design competition series.
Photo: From left to right (top): Rashad Worthy, Heather Morgan, Ashley Lulo, Assistant Professor Cat Normoyle, Michaela Dowdy-Cannon, Sean Tong; (bottom) Ruby Zielinski, Victoria Sisnette, Bailey Brocato